In The Raw, Organic Tanning Co.

Not the typical tanning salon. Marketing strategy is very unique. Not the typical bikini clad advertising. Images of models with quirky "quotes", lovely semi dressed models freshly tanned in denim jeans/bohemian style etc. Target market are 18-40+ year old females.

The Concept Store will provide high quality efficacious organic products and services - for example french Certified Organic facials by highly trained therapists but we are mainly very focused on Eco-tan Organic tanning. The store will comprise of a retail area selling professional salon and retail ranges of organic skin and body-care products, and organic style giftware like candles etc.

Committed to integrity and wellbeing of our clients - there are no nasties in our beauty products. We seek to inspire a trend and build a loyal clientele in the tanning and beauty community, and offer an exemplary business model that can be expanded to more locations.